Saturday, March 26, 2011

I Heart Pandora

I love Pandora. If the record companies and artists are smart, they will never oppose this type of audio streaming. Here's why:

One of the cool things I get to do is teach the 8th Grade Technology class at John Hancock Charter School. They all get to be on the yearbook staff. Once all the instruction is completed for such topics as photography, graphic design, typography, Photoshop, and Indesign, the class starts designing the yearbook pages. When they do that, we listen to Pandora.

The other day we were listening to my "Psy Trance" station (I seeded the station with Shpongle). A song called Worlds Collide by Apocalyptica came on. K. Way awesome track. So awesome in fact that I went to Amazon and bought it on the spot.

I've done this with a vast majority of my music collection. In fact, that's how I first heard Above & Beyond and Vargo. Because of that, I've purchased just about everything Above & Beyond does (artist releases, remix albums, etc.) and two of Vargo's albums. I heard BT for the first time on the now-defunct MusicMatch (R.I.P. -- Yahoo Music doesn't hold a candle....), and from that service I bought one of his tracks 8 years ago. When BT's album These Hopeful Machines came out in 2010, I bought it, all because I heard and liked one of his tracks on a music streaming service.

And I can't be the only one that does this. I don't have any numbers to hand, but it seems to me services like Pandora would actually drive online music purchases.

Anyway, just another way that technology is affecting music -- and there are so many ways!

No comments:

Post a Comment